Lahore: An electrifying wave of music and excitement swept through Lahore as Spotify hosted the second round of its highly anticipated “Pakka Hit Hai” gig. Round two of this series featured an opening act from Towers followed by a headline act by the sensational music producer and composer, Talal Qureshi.

Spotify has continually been committed to fostering an environment where artists can thrive, and fans can revel in the joy of music. Thus, the “Pakka Hit Hai” gig is not just a concert; it’s a celebration of music, creativity, and the power of collaboration. With the second gig held recently, Spotify brought its listeners along on an incredible musical journey, where hits are not just guaranteed – they’re “Pakka Hit Hai.”

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“‘Pakka Hit Hai’ is Spotify’s first ever playlist that features the best of current Pakistani hits. Before July 2022, when we launched the ‘Pakka Hit Hai’ playlist, there was no space exclusively for local Pakistani bangers. This playlist is where hits and culture collides as it encapsulates everything local that Pakistanis are listening to right now,” said Rutaba Yaqub, Spotify’s Senior Editor for Pakistan, Sri Lanka & Bangladesh. “The second iteration of the ‘Pakka Hit Hai’ gig, hosted in collaboration with COLABS, aimed to connect audiences and hit artists via an on-ground playlist experience.”

Since March 2023, the “Pakka Hit Hai” playlist has witnessed a 65% growth in followers with the top three artists on the hub being Bayaan, Kaifi Khalil and Jawad. As for the tracks, Kaifi Khalil’s “Kahani Suno 2.0” sits at the top followed by “Bikhra” and “Iraaday”, the two long-standing chart toppers by Abdul Hannan and Rovalio.

To add a unique twist to the event, attendees were encouraged to embrace the futuristic style and vibe inspired by Talal Qureshi. This dress code infused an extra layer of creativity and excitement into the “Pakka Hit Hai” gig.

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Abdul Hannan and Taha G pumped the crowd at the musical night held in collaboration with COLABS, one of the largest flexible workspaces in Pakistan and a leading platform for events, workshops and conferences. The first act of Pakka Hit Hai Gigs was the perfect collection of energy and musical vibes to celebrate a playlist dedicated to the most trending songs for local audiences.

Introduced in July 2022, the love that the Pakka Hit Hai playlist has garnered so far has been unprecedented. With a 90% month-on-month growth in 8 months time span, the platform has redefined the local musical landscape particularly for emerging artists.

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Since becoming the first pace of Spotify’s Fresh Finds, Abdul Hannan has gone on to deliver exceptional tunes that continue to top charts regularly. Two of his tracks, Bikhra and Haaray are amongst the most popular melodies on the streaming service, also featuring on the first and fourth spots on the Pakka Hit Hai playlist. Abdul Hannan himself is the most streamed artist on the hub as well.  Similarly, Taha G, an electro-pop sensation has also risen through the ranks, recently becoming the RADAR featured artist in the country. Together, these two musicians set the perfect stage for Spotify to introduce a new identity for its most exciting playlist, Pakka Hit Hai.

“Pakka Hit Hai was launched as a one-stop shop for the most popular tracks locally. It has gone on to become a force that is revolutionizing Pakistan’s musical industry by highlighting fresh talents, tracks and genres that audiences are loving,” said Rutaba Yaqub, Senior Editor for Pakistan, Sri Lanka and Bangladesh at Spotify. “With the love and attention that it has been receiving, the playlist required a fresher and refined identity that we launched today,” she further added.

The nation’s most beloved anthem, Kahani Suno 2.0 is currently the second top song on the Pakka Hit Hai playlist with Nehaal Naseem’s Beqadra and Ik Lamha by Azaan Sami Khan completing the leading five tracks.

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