Avanza Solutions proudly announces its official partnership with Salesforce, the world’s #1 CRM platform.
The official partner launch event took place at Avanza Solutions’ Head Office and was attended by senior executives from both organizations. The event celebrated a shared commitment to delivering future-ready, customer-first solutions and set the stage for joint go-to-market initiatives. Avanza Solutions, a leading technology provider with more than two decades of expertise in delivering customer-first digital solutions across financial services, telecom, government, and enterprise sectors, proudly announced its official partnership with Salesforce, the world’s #1 CRM platform.
This collaboration marks a defining milestone in Avanza’s mission to accelerate digital transformation across industries. The partnership combines Avanza’s proven strength in CRM solutions with Salesforce’s global capabilities, enabling organizations to build stronger customer connections, adopt smarter solutions, and lead with next-gen innovation.
The launch event was attended by senior leadership from both companies. From Salesforce: Aon Ali Siddiqui, Country Manager, Pakistan & RoAsia; Farhan Ibrahim Chaudhry, Head of Sales; and Syed Asad Ali, Sales Leader. From Avanza Solutions: Omer Ahmed Khan, CEO; Akber Zaidi, Global Head of Salesforce Practice; Jalil Ahmed Farooqui, CBO; Hammad Abdul Haq, CMO; Shahid Beg, CTO; Razi Hassan, Group Head Support Services, APAC & Africa; Najam Qamaruddin, Head of Marketing; and Usman Khan, Senior Software Engineer.
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Avanza Solutions’ partnership with Salesforce positions the company as a Global Partner, bringing together two dimensions of strength: its flagship product innovation, Unison FuXion, and its comprehensive Salesforce services. Together, these offerings create an ecosystem where enterprises can accelerate transformation, gain actionable insights, and deliver exceptional customer experiences across industries.
Unison FuXion is Avanza’s flagship innovation, now fully integrated with Salesforce, blending CRM, data, and Agentic AI Automations into a single unified framework. It enables real-time insights, 360-degree customer views, and predictive analytics; bridges critical market gaps in customer experience innovation, automation, and compliance; delivers deeper impact across banking, financial services, telecom, and enterprises; and leverages Salesforce to capture new markets faster with a connected, scalable, customer-first ecosystem that goes beyond traditional CRM.
As a Global Salesforce Partner, Avanza delivers end-to-end expertise, empowering enterprises to maximize their Salesforce investment. Services include end-to-end consulting and multi-cloud setup, aligning CRM solutions with business goals, optimizing ROI, and activating AI tools like Einstein Analytics for smarter decision-making. The company also offers license optimization and automation to cut costs and remove redundancy, along with structured data migration ensuring clean, validated governance.
Integration services connect Salesforce seamlessly with ERP, marketing, and enterprise tools to streamline workflows. Custom apps and workflows extend Salesforce capabilities for tailored business solutions. Admin support and performance monitoring keep Salesforce efficient and secure, while training and adoption programs empower teams to maximize productivity and platform ROI.
Reflecting on the significance of the partnership, executives from both organizations expressed their vision.
Akber Zaidi, Global Head of Salesforce Practice at Avanza Solutions, said: “This partnership with Salesforce validates Avanza’s vision of redefining customer engagement in the financial sector. With our deep banking domain expertise combined with Salesforce’s global platform, we are poised to deliver unprecedented value to our clients not only in banking CRM but across the broader Salesforce ecosystem. Together, we will empower organizations to innovate faster, serve customers better, and grow smarter.”
Aon Ali Siddiqui, Country Manager, Pakistan & RoAsia, Salesforce, added: “We are delighted to onboard Avanza Solutions as a Salesforce Consulting Partner. Their proven track record and focus on next-gen digital transformation align perfectly with Salesforce’s mission to help customers connect in entirely new ways and achieve data-driven decision-making at scale.”
For over two decades, Avanza has been empowering businesses with cutting-edge digital platforms, CRM solutions, and enterprise transformation technologies. With a presence across Pakistan, the GCC, Africa, and beyond, Avanza serves more than 350+ clients, helping them embrace innovation, adopt cloud integration, and build customer-first experiences.
The Avanza–Salesforce partnership is set to unlock new possibilities for digital transformation across industries and regions. Together, both organizations will help enterprises create intelligent, scalable, customer-focused ecosystems, strengthen their market presence in the GCC and MEA regions, and lead with next-gen innovation and customer success.
