Dawlance, Robinhood Army Pakistan, And Ami’s General Store Join Forces to Cultivate a Culture of Generosity
Karachi: Dawlance, the foremost producer of home appliances and electronics in Pakistan, continues its commitment to social development by partnering with the Robin Hood Army and Ami’s General Store. In a new initiative aimed at tackling food insecurity in Pakistan, Dawlance has installed refrigerators at Ami’s Supermarket in Karachi. The initiative encourages consumers to purchase an additional food item from the store and deposit it in these refrigerators for those less fortunate who struggle to afford food. This collaborative effort enables the Robin Hood Army to efficiently distribute the donated food to those in need.
The company is concerned that around 40% of Pakistan’s population is food-insecure, with little access to affordable and nutritious food despite being amongst the world’s top 10 producers. As a socially responsible organization, Dawlance has adopted generous policies to contribute towards humanitarian development issues like food security, poverty alleviation, women empowerment, public health, Education, gender equality, environmental sustainability, and much more. It also runs nationwide campaigns to create public awareness and overcome these socio-economic challenges.
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The Chief Executive Officer of Dawlance – Umar Ahsan Khan stated that: “This gesture will communicate the idea of sharing food as a positive habit. Dawlance is promoting a comprehensive programme aligned with our brand mission of ‘Progress Today Preserve Tomorrow’, whereby, we are prompting people to donate food to the less fortunate, rather than wasting it. Dawlance’s advertising campaigns are also spreading better habits from home to the nation.”
Being a wholly owned subsidiary of Arcelik – the 2nd largest manufacturer in Europe, Dawlance believes in a sustainable growth policy: ‘Progress Today – Preserve Tomorrow’, reflecting a strong commitment to social wellbeing. Dawlance remains committed to invest in innovative technologies that promise a higher quality of life for consumers, while enhancing the environmental and economic sustainability, for the healthy progress of future generations.
The Robin Hood Army in Pakistan is a zero-funds volunteer organization that works to get surplus food from restaurants and communities to serve the less fortunate.
