Recently announced as the face of RADAR Pakistan at the beginning of the year, Taha G has carved a unique place for himself among audiences through his acoustic and compositional prowess
Karachi – Taha G became the latest Pakistani artist to stand tall on Spotify’s digital billboard in Times Square, NYC. The energetic, electro-pop talent recently rose through the ranks to feature on RADAR Pakistan, the signature platform for emerging musicians from the Pakistani music scene followed by a performance in Lahore as the first RADAR Pakistan artist for the year 2023.
As part of RADAR Pakistan, Spotify released a RADAR mini-documentary that gives a sneak peek to Taha G’s fans into his life and career. Directed by Zohaib Kazi & Produced by Aikman Studio, this exclusive mini-documentary also includes Taha G’s song, Naakay.
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“We knew Taha G has something special to offer his fans, we see this in the mini-documentary. His listenership has grown by 26% and that’s exactly what we aim to achieve with the RADAR Pakistan program. We are actively engaging with artists to ensure their music gets the global attention it deserves. It feels great to have a significant role in his progress as an Artist.” said Khan FM, Spotify’s Artist & Label Partnerships Manager for Pakistan, Sri Lanka & Bangladesh.
He added, “Being featured on the Times Square billboard is not necessarily part of every RADAR program, we’re working diligently with our Global teams to try to get artists the maximum exposure – in the case of RADAR, this is mainly via the mini-documentary created exclusively for the artist to resonate with fans forever.”
Breaking norms in Pakistan’s evolving musical landscape, Taha G has crafted a unique identity for himself as a sensation in electro-pop. However, his vocal excellence lies in a diverse set of genres including Pop, Indie and Hip Hop.